Words by Nicky Harris, director of partnerships & events
In a recent i-media article ‘Why people hate the Ad industry’; dishonesty, greed, contrivance and condescension were cited as typical Adland traits – a rather embarrassing image problem for a ‘people business’ dependent on relationship building.
This led me to think about the human stories behind some of the best ads, the clients I’ve met, the people I’ve worked with in advertising and the many characters I’ve encountered during my years at NABS.
The personalities that spring to mind (if we take out a couple that skew the results!) include talented, dedicated and brilliant individuals that work tirelessly to get the job done and continue to surpass expectations with boundless enthusiasm and vision.
During a recent NABS Tuesday Club Talk, Cilla Snowball urged us all to push advertising up the business agenda and shake off its bad reputation. “With every £1 of adspend delivering £6 to UK GDP; advertising is a vital enabler of and catalyst for the UK consumer economy.”
At NABS we need no reminder to stand proud of our industry. From our Board of Trustees to our Committees, 100 Club leaders, Patrons and Ambassadors, NABS is guided and supported by truly remarkable examples of personal generosity, inspired thinking and community minded spirit.