12 career tips of Christmas – day five

Keep up-to date with the latest trends and developments

At this time of year, everyone in adland is busy crystal-ball gazing to predict what the year ahead will look like. It’s easy to forget that the year end should also signal a time to refocus and reflect on past achievements as well as plan ahead. With that in mind, NABS is running its own 12 Days of Christmas series, on career tips. On each working day, right the way up to Christmas eve, the NABS career team will be sharing their expertise on everything from handling pressure to building networks, from listing achievements, to adding value.

Add value to your role by keeping up to date with the latest developments, trends and issues that can affect your work, your business and your clients’ businesses.

Forming a point of view is an important skill in an industry that moves and changes so fast. Staying on top of issues gives you the competitive edge, as you find yourself better placed to make informed decisions, spotting threats and opportunities early on.

It’s important to identify the best sources of information. Industry magazines and their websites are a great place to start, but go further, acknowledge who the key industry thought leaders are, read their blogs and follow them on social media. These sources can provide a fantastic pool of information with in-depth analysis and opinions. Why not also plan to attend a few key industry seminars and conferences, these can be a great way to monitor what your competitors are doing whilst providing a platform to network and discuss ideas with others.

Staying up to date and building your own knowledge can help to develop your own expertise, giving you the ability to speak about issues in a confident tone, earning the respect of fellow colleagues and standing out to those that matter.

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