12 career tips of Christmas – day eleven

Your online brand

At this time of year, everyone in adland is busy crystal-ball gazing to predict what the year ahead will look like. It’s easy to forget that the year end should also signal a time to refocus and reflect on past achievements as well as plan ahead. With that in mind, NABS is running its own 12 Days of Christmas series, on career tips. On each working day, right the way up to Christmas Eve, the NABS career team will be sharing their expertise on everything from handling pressure to building networks, from listing achievements to adding value.

Your personal brand plays a vital part in how you manage your image and other’s perceptions. Whether you are aware of it or not, all of our activities online – on Facebook, Twitter or LinkedIn – form an online personal profile that is searchable.

It’s important then that you view yourself from an outside perspective. Who are you? What expertise and experience do you have? And what do you want to be known for accomplishing? You must make sure that your online activities clearly represent this, and give a good idea to outsiders of who you are as a person. So if you want personal things to remain private, make it so by changing the privacy settings on your profile and take down anything on the public web that has the potential to tarnish your reputation.

Whilst you can hide things to avoid damaging your online brand, you should also look at ways you can boost it. Having a profile on a site such as LinkedIn can bolster your credentials, as you are able to display your skills via your employment history as well as connect and network with other professionals. Twitter is also a great way to display your personal brand and you should keep up to date on trends and developments in your industry. And don’t just follow the key players on Twitter – interact with them too. By keeping your tweets relevant and informative you can display to others that you’re switched on, giving them an idea of your own passions and interests.

Most importantly with social media, you should stay authentic, ensuring that you communicate your personal brand consistently across all platforms in order to really boost your own credentials.

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