Our search for ten NABS Centurions begins

In a service industry, the greatest assets, its people, leave the building at the end of each day. Without them the business is nothing. They are the heart and soul, the culture and the very essence of what makes a company special.

Ours is an industry that works hard, but allows people to express their individuality. In fact it’s positively encouraged. Without the energy, curiosity, passion, generosity, inventiveness, hunger, inspiration, tenacity and drive that is common to people who work in advertising, our business would simply cease to exist. It’s what our clients buy and it what makes our industry world-leading. The Advertising Association’s recent report “Advertising Pays” might not have talked explicitly about these sorts of people issues and character traits but it certainly made it clear just how many people make a living by working in advertising and related businesses.

And that’s exactly the point. Although it’s the people who make our industry great, more often than not it’s the brilliantly creative and commercially effective work they deliver that is usually celebrated. Yes, there are a number of awards that recognise talented individuals, but the selection criteria can often be quite narrow.

For this reason, NABS has chosen to celebrate the people who might not normally get a look in. And that’s why we’ve kept the judging criteria intentionally loose. For anyone who hasn’t yet noticed WCRS’s brilliant ads in Campaign and all around central London, this year we’re celebrating our Centenary. What better time than now to launch our Centenary Awards to find 10 remarkable unsung heroes of the advertising and media world?

So we’re asking you, the people who work in the industry, who you think deserves to be named as one of our ten NABS Centurions. We’re looking for remarkable individuals who go that one step further. We like to think of them as un-sung heroes. Their passion, infectious personalities and generosity shines through all that they do. We all know someone who matches that sort of description.

They won’t be particularly senior; in fact we want people who’ve been in the industry for no more than five years. Whilst they may be ‘new’ to the industry, the influence they have will come not from their job title but from their outstanding personality and contribution. They will be generous with their time and will have real strength of character, perhaps through overcoming adversity.

So come on, don’t be shy. If you think you know someone worthy of the award – or are reading this and think you deserve a nomination, then why not ask a colleague to nominate you – just make sure all entries are in by 28th March. You’ll find the form on our website.

Entries will be judged by some of the biggest names in adland. They include Jeremy Bullmore (WPP), Cilla Snowball (AMV BBDO), Stevie Spring (BBC Children In Need), Naren Patel (Primesight), Phil Georgiadis (Walker Media) and Simon Daglish (ITV). Winning Centurions will be given a seat at the Big Birthday Bash and appear in an issue of Campaign. Good luck!

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