What we’ve learnt from our Tuesday Club Talks this year: Part four

In the run-up to Christmas and the New Year, NABS takes a look back at some of the highlights and words of wisdom imparted to us through a great line-up of ad and media luminaries who spoke at our monthly Tuesday Club Talks

Throughout the year, NABS and our Partner Card holders have been hugely privileged to spend time in some of the biggest and best offices in town. From JWT to Grey London, M&C Saatchi to Facebook (to name but a few!) and in April we were fortunate to spend some time at the cool offices of Google’s London HQ.

The talk, given by Mark Howe, managing director, agency operations, North & Central Europe at Google, treated Partner Card holders to a sneak preview of the latest Google tech innovations as well as an opportunity to briefly gaze into the cogs of one of the most successful tech companies in the world. Here are (just a few) insights from the night into how Google thinks.

Shoot for the moon

If you set high standards and work towards them then anything is possible. Howe pointed out that it was this ‘shoot for the moon’ philosophy that turned a business operating from the inside of a suburban garage into a global player.

Collaboration is key

Never underestimate the power of collaboration. Howe explained that in everything Google does, from the formulation of ideas to the development of new innovative technology, collaboration is key to success. All of Google’s greatest work stems from collaboration, and if there was a spot of inspiration to take from the night, it was that a team effort is better than a solo effort, and it can produce outstanding, innovative ideas.

Get away from your desk

Mark also touched on the importance of getting away from your desk. Google’s philosophy is based on its 70-20-10 rule. Urging you to spend 10% of your time on projects unrelated to the core business. How you spend your 10% is up to you. It could be popping out at lunchtime for a short breather or walking around art galleries for inspiration. It could even be as simple as taking your lunch outside; being away from your desk not only inspires you and your work but it also provides some time to reflect on your day and where your work is taking you.

While it can be hard for many of us to step away from our desks, the benefits of doing so can be huge. As we head into the New Year, why not make it a resolution to treat yourself to a full lunch break every now and then?

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